This article will explain what target market Blue Apron is seeking to serve and how attractive that market is. We will also be discussing the actual importance and relevance of meal-kit delivery services, such as Blue Apron in the world today. Furthermore, we will be checking out a few alternatives to Blue Apron that are present in the current market.
What target market is Blue Apron seeking to serve and how attractive is that market?
Blue Apron is targeting those who are between the ages of 30-50 years old and lead very busy lifestyles. These people are always looking for cheap and easy ways to cook nutritious and healthy meals at home. This market is very attractive, as the pandemic has caused people to be more health-conscious and to opt to eat at home more.
Importance of meal kit delivery services
Meal-kit delivery services are becoming pretty common today as more and more people are opting to cook by these. These services are actually quite important and very relevant in today’s world as they bring several advantages, like,
Meal-kit delivery services are pretty convenient
The best advantage that meal-kit delivery services bring to the customer is that there is a lot of convenience in this business model. All the required ingredients are delivered to the customer’s delivery address, along with the recipes and the instructions. This becomes really convenient and easy for those customers who tend to be pretty busy in their schedules.
The customer does not need to shop
Since the ingredients are all delivered to the customer’s location, the person does not need to leave the house to go grocery shopping. This can be an added advantage for those who are busy throughout the week and don’t want to spend their weekend at a jam-packed supermarket. The meal kit also includes special ingredients that can be hard to come by.
They can learn new skills
The customer can also learn new cooking skills and techniques by using meal kits. Some meal kit delivery services like Blue Apron, place a lot of emphasis on the learning of the customer through its premium recipes. Thus, meal kits can be amazing for anyone who wants to whip up a storm in the kitchen.
There is a lot of variety
The recipes in these meal kit delivery services are many in number. And thus, the customer is guaranteed to never get bored of eating the same thing over and over again. The amazing variety in these meal kit delivery services also means that the entire family gets to taste and experience new cultures and cuisines.
The ingredients are quite fresh
Most customers love meal kit delivery services as the ingredients are fresh and amazing to use. Meal kit delivery services ensure that they only use the best vendors and suppliers for their ingredients. Those like Blue Apron and HelloFresh partner with farms and vendors who use sustainable practices, making them even more popular with customers.
Pre-cooked meals are also present
Meal-kit delivery services not only have meal kits that need to be cooked from scratch. They also have many pre-cooked meals that busy folks can choose from. A great example of this is the Heat & Eat option in Blue Apron. Some meal delivery services like Freshly solely focus on delivering healthy and tasty pre-cooked meals to the customer.
Specific dietary requirements can be met easily
Those customers who have specific dietary requirements may not be able to eat safely at any random restaurant. For them, meal-kit delivery services can prove to be the ultimate solution. Most meal-kit delivery services cater to special diets like keto diets and paleo diets. There are even allergen-free recipes for those who have food allergies.
Meal kits provide portion control
Customers who are trying to reduce their daily intake through portion control will definitely love meal kit delivery services. Each meal kit has a certain serving size, making it pretty much impossible to overeat. There are also specific low-calorie but nutrient rich meal kits for anyone who is trying to lose weight.
Meal planning becomes easy
The process of meal planning becomes quite easy, but very effective through meal kit delivery services. The meals are delivered to the customer based on the needs and preferences that they select. And thus, the customer does not need to take much effort in order to plan their meals with the right ingredients for the entire week.
Best alternatives to Blue Apron
Blue Apron is definitely the go-to meal kit service for many. However, there are certain alternatives to this meal kit delivery service that have similar features, such as,
- HelloFresh: HelloFresh offers plenty of recipes including very easy to cook options like oven ready meals and even one-pot meals. This is also another carbon-neutral meal kit delivery service.
- Gobble: Gobble is perfect for anyone who is very busy, as all the meal kits can be cooked within 15 minutes or lesser.
- Purple Carrot: Purple Carrot can be splendid for anyone who is vegetarian or vegan. All the recipes are plant-based but delicious as ever.
This article has explained what target market Blue Apron is seeking to serve and how attractive that market is. We have also discussed the actual importance and relevance of meal-kit delivery services, such as Blue Apron in the world today. Furthermore, we have checked out a few alternatives to Blue Apron that are present in the current market.
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