What industry is Blue Apron in? (+3 Blue Apron alternatives)

This blogpost will explain which industry Blue Apron is in. We will also be discussing the main features that are present in Blue Apron, which make it such a popular meal-kit delivery service in the United States today. Lastly, we will be checking out some alternatives to Blue Apron that readers might be interested in.

What industry is Blue Apron in?

Blue Apron is in the meal kit delivery service industry. This company was founded in 2012 with an aim to help people cook healthier and tastier meals. Since its launch, Blue Apron has gone public since 2017 and is traded in the New York Stock Exchange. This meal-kit delivery service operates only in the contiguous United States.

Main features of Blue Apron

Blue Apron is stocked with several pretty amazing features that make it such a popular meal kit delivery service. The main features that are present in Blue Apron have been shared in the following section.

Blue Apron offers fresh ingredients

In the Blue Apron meal kits, the customer is sure to get the freshest of ingredients to cook with. The produce in the meal kits are sourced from sustainable farms and suppliers who only use safe practices while growing their crops. The meat in the meal kits comes from grass-fed and antibiotic free animals and birds.

The brand practices sustainability

Blue Apron is one of the few meal-kit delivery services that is truly carbon neutral. The company also aims to make its meal boxes completely recyclable by 2025. The ingredients in Blue Apron are especially sourced from those suppliers who use safe and sustainable practices for farming and harvesting.

There is an online market here

Blue Apron also has a market where its customers can purchase items like kitchenware for their households. This market not only sells pots and pans, but also appliances like electric ovens. In the market, customers can also find a pantry section, where they can buy seasonings and spices for their cooking needs.

Blue Apron offers WW approved recipes

Blue Apron is unique in the sense of weight-loss recipes. This meal kit delivery service has collaborated with Weight Watchers or WW to create recipes for those who are trying to lose weight. These meals are definitely low in calories, but very dense in nutrition and also tasty at the same time.

There are Heat & Eat options available

The customer can also find several Heat & Eat options in Blue Apron. These meals do not need to be prepared by the customer and only need to be heated in the microwave or even a conventional oven for some time. The Heat & Eat options are pre-cooked and are delivered to the customer in a frozen state.

There are diabetes friendly meals in Blue Apron

Blue Apron also has diabetes friendly recipes for customers to choose from. These recipes are created through a partnership with the American Diabetes Association or ADA, and can be pretty useful for anyone who is suffering from this condition. These meals are created with no starchy vegetables and very less salt and fat.

The customer can make a number of changes

The customer can also make several changes based on their needs and preferences in Blue Apron. The customer can choose to swap one ingredient for another based on their needs and their preferences. They can also choose to upgrade one ingredient for a more premium one, such as a better cut of beef in their meal kit.

 Add-ons are available

The customer can also create add-ons for their meals. These add-ons are in the form of desserts and sides and can instantly make any meal a lot more complete and wholesome. These sides and desserts can also be easily prepared in a few steps, just like the recipes for the main meal in the meal kit.

There are premium options available

Those who want something special can opt for the premium options in Blue Apron. Premium options come with better quality of produce and meats. The main emphasis of these premium recipes is to make meal time a lot more special for the customer, while teaching them new cooking techniques and skills at the same time.

Alternatives to Blue Apron

If you are looking for alternative meal-kit delivery services, just like Blue Apron, you can use the options in the list as follows.

  • HelloFresh: HelloFresh is definitely the top contender when it comes to the best alternative for Blue Apron. HelloFresh sources very fresh ingredients and is also carbon neutral and therefore sustainable.
  • Gobble: Gobble is another meal-kit delivery service that aims to make the time spent in the kitchen much less and the time spent at the dining table a lot more. The meal kits in Gobble can be cooked within 15 minutes and therefore can be superb for busy folks.
  • Freshly: Freshly is more of a meal delivery service than a meal-kit delivery service. All the meals are pre-cooked and the customer only needs to heat it up a bit in the microwave or a conventional oven for some time.

Other FAQs about Blue Apron that you may be interested in.

Blue Apron vs Sunbasket

Why was Blue Apron successful?

Who created Blue Apron?


This blogpost has explained which industry Blue Apron is in. We have also discussed the main features that are present in Blue Apron, which make it such a popular meal-kit delivery service in the United States today. Lastly, we have checked out some alternatives to Blue Apron that readers might be interested in.

If you like this blogpost, please leave your comments and questions below.










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