Purple Carrot vs Veestro (+11 Features of each)

This post will be discussing in depth the various features which you can find in Purple Carrot, and comparing them with that of Veestro. While Purple Carrot is a plant-based meal kit delivery service which delivers ingredients and recipes, Veestro delivers plant-based meals which are fully-prepared.

In the end, we will give you our opinions on which of these two may be the better choice based on first-hand experiences.

Purple Carrot vs Veestro

In the following table, you will be able to find the main characteristics as well as the advantageous features of Purple Carrot and Veestro. We have also mentioned the delivery areas of these two platforms, and also the various types of recipes which you can find in Purple Carrot and Veestro.

 Feature  Purple Carrot Veestro
 Delivery areas  98% of the United States aside from Alaska & Hawaii  98% of the United States aside from Alaska & Hawaii
 Price per plate  $11 per plate minimum $9.99 per plate
 Difficulty levels  Easy Easy
 Avg. cooking time  30 – 40 minutes Only heating required
 Avg. calorie count  600-900 calories per serving 1200 calories per day
 Supporting material  Recipe booklet,Online information  Blog,Health tips,Nutritional facts 
 Recipes supported  Gluten-free,High-protein,Low-carb,Nut-free,Soy-fee,American,French,Indian,Italian,Middle Eastern  Low-calorie,Dairy-free,Gluten-free,High-protein,Kosher,Nut-free,Oil-free,Soy-free,Vegan,Weight-loss 
 No. of choices  12 per week 20 per week
 Introductory deal  $20 off on first order 35% off on first order 
 Avg. shelf life  3-5 days 3-5 days in fridge

Types of Plans: Purple Carrot vs Veestro

 Purple Carrot  Veestro
 Meal-kit 2 or 4 servings,3 or 4 dinners per week   A la Carte 20 meals per week
 Prepared meals 1 serving per meal,6 or 8 or 10 dinners per week  Weight-loss 5 day plan $11.93 per meal 
  Weight-loss 7 day plan $11.93 per meal 

Purple Carrot offers both meal kits as well as prepared meals for its customers to choose from. The meal kits in Purple Carrot come with fresh ingredients which need to be cooked by using the instructions in the recipe cards. Purple Carrot also offers prepared meals which are fully-cooked and therefore only need to be heated in the microwave oven.

In Veestro, the user can choose from various types of plans based on what they health goal is. Veestro mainly focuses on weight loss as a goal and allows the user to choose from two meal plans for this. There is also an a-la-carte option which can be used by anyone who wants to follow a low-calorie diet.

Winner: Purple Carrot wins the Types of Ingredients segment.

Types of Ingredients: Purple Carrot vs Veestro

  Ingredient type   Purple Carrot  Veestro
 Produce   Farm-fresh produce Mostly organic ingredients
 Meat, eggs, fish  No meat No meat
 Other ingredients  Seasonings,Sauces  Seasonings,Sauces,Spice Blends 

In both Purple Carrot and Veestro, the ingredients used to make the meal kits or the meals are completely fresh and are of the best quality. However, both these platforms clearly state that not all the ingredients used are completely organic and GMO-free. In order to guarantee the freshest and most seasonal of ingredients, both Purple Carrot and Veestro tie up with local farms.

The meal kits in Purple Carrot need to be cooked and thus, the meal boxes come with the required seasonings and sauces to be used in the cooking process. When it comes to Veestro, all the spices and seasonings are included in the meals, but certain sauces may be provided on the side.

Winner: Purple Carrot and Veestro win the Types of Ingredients segment.

Add-Ons: Purple Carrot vs Veestro

 Purple Carrot Veestro 
 Breakfast,Lunch,Grocery items  Additional meals,Breakfast items 

In Purple Carrot, the customer can get way more than just meal kits and recipes. Purple Carrot also has a diverse add-on menu in which the user can get breakfast items and lunch items, which are ready to eat. In addition to these, Purple Carrot also offers many grocery essentials which are also plant-based.

In Veestro, there are not many add-ons provided. The user can add more meals to their weekly cart if they want to. There are also several breakfast items which are ready to eat and can help anyone start their day on the right note.

Winner: Purple Carrot wins the Add-ons segment.

Packaging of Meal kit: Purple Carrot vs Veestro

 Purple Carrot  Veestro
 Meal box,Liners, Cooling packs,Plastic jars,Plastic bottles,Plastic bags  BPA-free plastic pouches,Insulation,Dry ice
 Fully recyclable Mostly recyclable 

It is pretty relieving of the many meal kit delivery services and also meal-delivery services use very eco-friendly packaging. The packaging of the meal kits and meal boxes in Purple Carrot and Veestro, use mostly cardboard or recycled cardboard boxes which can be simply flattened and recycled curbside.

The boxes are lined with mostly denim cotton or some other type of environmentally friendly insulation which can also be recycled. While Purple Carrot uses cooling packs which contain a non-toxic gel, Veestro uses dry ice to regulate the temperatures of the box. This dry ice dissipated on its own.

Winner: Purple Carrot and Veestro win the Packaging of Meal kit segment.

Customer Support: Purple Carrot vs Veestro

 Feature  Purple Carrot Veestro
 Chat support  + –
 Email support  + +
 Phone support  + +
 Availability  Monday-Friday Monday-Friday

The customer support in Purple Carrot can be reached through live chat support, through email support and also through phone support. Purple Carrot’s customer support operates from Monday to Friday, and so does that of Veestro. Veestro does not offer live chat and only has email and phone support.

Winner: Purple Carrot wins the Customer Support segment.

Sample Meals: Purple Carrot vs Veestro

 Sample  Purple Carrot Veestro
 Sample 1  Name: Charred Broccoli Tacos with Garlicky Black Beans & Roasted Pepper ChimichurriPreparation time: 45 minsSpice level: MediumNo. of calories: 640 calories  Name: Jackfruit JambalayaCalorie count: 450Heating time: 3 minsSpice level: Medium 
 Sample  2  Name: Tofu Palak PaneerPreparation time: 40 minsSpice level: MediumNo. of calories: 650 calories  Name: Hearty BowlCalorie count: 260Heating time: 3 minsSpice level: Mild 
 Sample  3   Name: Creamy Pasta PrimaveraPreparation time: 30 minsSpice level: MildNo. of calories: 430 calories  Name: Portobello Steak DinnerCalorie count: 390Heating time: 3 minsSpice level: Medium 

Purple Carrot’s menu is very diverse and contains recipes from multitudes of cuisines. The recipes in Purple Carrot are very simple and require only basic cooking skills. Therefore, even kitchen novices will find this platform easy to use. Most of the recipes in Purple Carrot can be prepared in about thirty minutes.

When it comes to Veestro, the meals are fully cooked and therefore only need a little heating in the microwave or a conventional oven. The meals in Veestro not only cover comfort-foods and crowd-favorites, but even fusion dishes from international cuisines. Since Veestro is mostly focused on weight loss, all the meals in Veestro are limited in calories.

Winner: Veestro wins the Sample Meals segment.

App rating: Purple Carrot vs Veestro

 Platform Purple Carrot  Veestro
 Google Play Store Not available Not available 
 Apple App Store  Not available Not available
 TWP Rating  3/5 4/5

Final Verdict: Veestro wins this clash with its healthy meals which are very goal-oriented.

Purple Carrot, as a meal-kit delivery service is very popular among customers, especially those who are completely vegetarian. The meal kits in Purple Carrot use very high-quality ingredients and also come with delicious recipes. Purple Carrot also offers much more than just meal kits, and has a large add-on menu.

Veestro is one of the best meal delivery platforms when it comes to weight loss. Veestro helps its users achieve their ideal body weight or health goal, without any unnecessary restriction. Instead, it encourages wholesome and nutritious foods as part of a daily health plan. Since the meals are fully cooked in Veestro, the user does not need to put in any effort in the kitchen.

Between Purple Carrot and Veestro, the latter takes the crown in this showdown. The best advantage about using Veestro is that no cooking is required since the meals are already fully-cooked. The meals in Veestro have also been found to be rightly balanced in nutrients, all the while providing great taste.


To bring you the best reviews of each and every meal delivery service, we spoke to testers and real life users, reviewed the information provided by each service on their respective websites, carried out primary research on social media platforms and checked out the user reviews of these platforms on various social media sites. We have also used the reviews presented by current users of these services on their respective Google and Apple apps.

We are currently conducting our own internal review and we will update this page with videos and pictures of our experiences. If they differ extensively from what our external reviewers said then we will update this post so you get both points of views and can decide which service provider is more suited to your needs based on the information above.

The main types of criteria which we have used in order to assess and evaluate these meal delivery services is the simplicity of the recipes, the variety of meals in the service, the inclusiveness of diets and cuisines and even the supporting material.

In addition to these, we have also highly taken into regard the sustainability and recyclability of the packaging of these services. Lastly, we have also considered the delivery services and customer services of these platforms.

Frequently asked questions: “Purple Carrot vs Veestro”

How often does Purple Carrot change its meals?

Purple Carrot changes its meals about once every two weeks. This is to ensure more variety for the customer and to also encourage them to try all types of foods in the menu. The menu is also rotated on a weekly basis sometimes. The add-on options in Purple Carrot are not that often rotated.

Can you freeze Purple Carrot prepared meals?

Yes, you can freeze Purple Carrot prepared meals. The fully-prepared meals from Purple Carrot can be stored in the freezer for up to several months at a time. They only need to be heated for a few minutes in the microwave oven when the customer is ready to eat them. These prepared meals can be ordered through the platform, or even purchased at ‘Wholefoods’.

How long do Veestro meals last?

Veestro meals last for up to eight weeks when they are stored in the freezer. On the other hand, if Veestro meals are stored in the fridge, they last from three days to five days. Therefore, it is recommended that the user take about a day to two days’ worth of food and store it in the refrigerator for thawing to prevent spoilage of too much food.

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