Purple Carrot vs Blue Apron (+3 Samples of each)

In the following detailed article, we will be comparing the main features of two meal kit delivery services, Purple Carrot and Blue Apron. Both of these platforms operate in the United States and are among the most popular brands of their kind. While Purple Carrot is a completely vegan meal kit delivery service Blue Apron offers all types of cuisines.

In the end, we will give you our opinions on which of these two may be the better choice based on first-hand experiences.

Purple Carrot vs Blue Apron

The table below will show you the main features which are present in Purple Carrot and Blue Apron. You will also be able to learn the delivery areas of these two meal kit delivery services along with the types of recipes that they offer and also their limitations or disadvantages.

 Feature  Purple Carrot Blue Apron
 Delivery areas  98% of the United States aside from Alaska & Hawaii  98% of the United States aside from Alaska & Hawaii
 Price range  $72 to $130 per week $50 to $180 per week for two
 Price per plate  $11 per plate minimum $4.99 per plate
 Difficulty levels  Easy Easy,Intermediate,Expert 
 Avg. cooking time  30 – 40 minutes 25 – 35 mins per meal
 Avg. calorie count  600-900 calories per serving 500-700 calories per serving
 Supporting material  Recipe booklet,Online information Recipe cards,Mobile app,Blog,Nutritional facts 
 Recipes supported  Gluten-free,High-protein,Low-carb,Nut-free,Soy-fee,American,French,Indian,Italian,Middle Eastern  Beef,Fish,Lamb,Pork,Poultry,Shellfish, Vegetarian,Carb-conscious 
 No. of choices  12 per week 12 per week
 Introductory deal  $20 off on first order $110 off on first box with free shipping 
 Avg. shelf life  3-5 days 3-5 days for meat,1-2 days for seafood 

Types of Plans: Purple Carrot vs Blue Apron

 Purple Carrot  Blue Apron
 Meal-kit 2 or 4 servings, 3 or 4 dinners per week   2-serving Signature 2 or 3 or 4 recipes per week,2 or 3 or 4 choices per week
 Prepared meals 1 serving per meal, 6 or 8 or 10 dinners per week 4-serving Signature 2 or 3 or 4 recipes per week,7 choices per week  
  Vegetarian Plan for 2 3 vegetarian recipes every week  
  Meal Prep 8 servings of ready-to-go meals with 2 types of protein per week  

When it comes to the types of plans for customers, Purple Carrot offers mainly two options. The customer can choose from the standard meal kits in which they will be receiving fresh and healthy ingredients, along with a recipe to cook the meal. In addition to meal kits, Purple Carrot offers fully-prepared meals which only need a little heating in the microwave.

Blue Apron also has a number of options for customers to choose from. The meal boxes range in sizes to accommodate different sized-households and also include a vegetarian plan for plant-lovers. Furthermore, Blue Apron also offers several fully-prepared meals for those who are too tired to cook.

Winner: Blue Apron wins the Types of Plans segment.

Types of Ingredient: Purple Carrot vs Blue Apron

  Ingredient type   Purple Carrot  Blue Apron
 Produce   Farm-fresh produce Family-run farms 
 Meat, eggs, fish  No meat Hormone-free,Subtherapeutic antibiotic-free meat and poultry,Sustainable seafood 
 Other ingredients  Seasonings,Sauces Seasonings,Sauces,Spice Blends 

Purple Carrot is completely vegan and also focuses on providing the healthiest ingredients to its customers. The ingredients in the Purple Carrot meal kits and the fully prepared meals come from local vendors and partners who tie up with the platform. The meal kits come with seasonings and sauces for the customer to use.

Blue Apron also tends to favor local partners and family run farms in order to get more control over the safe-farming practices used. The meal kits in Blue Apron use farm-fresh produce and hormone-free and antibiotic-free meat. Blue Apron also has a marketplace where the customer can purchase spices and seasonings for their household pantries.

Winner: Blue Apron wins the Types of Ingredients segment.

Add-Ons: Purple Carrot vs Blue Apron

 Purple Carrot Blue Apron 
 Breakfast,Lunch,Grocery items Dessert,Appetizers,Sides,Extra meals,Wines,Cookware 

In Purple Carrot, the customer has the ability to order more than just ingredients or meals. In this meal kit delivery service, the customer can order healthy breakfast items to start their day on the right note. They are also free to order healthy lunches to take to the office, along with grocery items to store in their kitchens.

Blue Apron excels in add-ons and offers plenty to the customer. In this meal kit delivery service, the customer can order appetizers and sides for their meals along with delicious desserts. Another great thing about Blue Apron is that there is a wine delivery service here along with useful cookware.

Winner: Blue Apron wins the Add-ons segment.

Packaging of Meal kit: Purple Carrot vs Blue Apron

 Purple Carrot  Blue Apron
 Meal box,Liners,Cooling packs,Plastic jars,Plastic bottles,Plastic bags Plastic cups, trays and lids,Metal cans,Glass bottles,Cardboard box,Molded fiber,Recipe cards,Ice packs,Produce bags 
 Fully recyclable Mostly recyclable 

Purple Carrot’s packaging is pretty environment-friendly and the platform provides plenty of information about this in the website for the user. The meal boxes in Purple Carrot come with cardboard and are lined with insulation to preserve the freshness of the ingredients inside. The plastic items in the meal box can be easily recycled curbside.

Blue Apron also uses very recyclable packaging and makes the process very easy for the customer. The meal boxes are mostly made of recycled cardboard. The recipe cards can be saved and used by the customer to recreate the meals later. The ice packs in the meal kits can also be used for picnics and other outdoor activities.

Winner: Purple Carrot and Blue Apron win the Packaging of Meal kit segment.

Customer Support: Purple Carrot vs Blue Apron

 Feature  Purple Carrot Blue Apron
 Chat support  + –
 Email support  + +
 Phone support  + +
 Availability  Monday-Friday All days of the week

Customers of Purple Carrot can contact the customer support for assistance or guidance through the live chat feature in the platform, which can guarantee a fast and easy response. There is also email support present in Purple Carrot along with phone support. However, the phone support in Purple Carrot is available from only Monday to Friday.

Blue Apron also offers amazing customer support which makes working with this meal kit delivery service very easy. While there is no live chat feature in Blue Apron, the customer can drop an email at any time. The phone support in Blue Apron is present on all days of the week and operates throughout the year.

Winner: Blue Apron wins the Customer Support segment.

Sample Meals: Purple Carrot vs Blue Apron

 Sample  Purple Carrot Blue Apron
 Sample 1  Name: Charred Broccoli Tacos with Garlicky Black Beans & Roasted Pepper ChimichurriPreparation time: 45 minsSpice level: MediumNo. of calories: 640 calories  Name: Wonton Noodle Stir-FryPreparation time: 25  minsSpice level: MediumNo. of calories: 560 calories 
 Sample  2  Name: Tofu Palak PaneerPreparation time: 40 minsSpice level: MediumNo. of calories: 650 calories  Name: Chipotle Chicken ChiliPreparation time: 45 minsSpice level: MediumNo. of calories: 640 calories 
 Sample  3   Name: Creamy Pasta PrimaveraPreparation time: 30 minsSpice level: MildNo. of calories: 430 calories  Name: Seared Cod & Olive TapenadePreparation time: 40 minsSpice level: MildNo. of calories: 680 calories 

The recipes in Purple Carrot are full of yummy plant goodness and therefore great for vegans and vegetarians. Those who are planning on eating greener for their health and the planet, but are finding the usual veggie dishes bland and boring, can hop on board the Purple Carrot for tasty and easy to cook meals here.


Blue Apron does not only offer meat-filled dishes and even several recipes which feature plant-based protein. Most of the recipes in Blue Apron can be completed within half an hour, while the complicated ones require a little more time and effort from the customer. There are also very quick-cooking meals which can be done in about 15 minutes.

Winner: Blue Apron wins the Sample Meals segment.

App rating: Purple Carrot vs Blue Apron

 Platform Purple Carrot  Blue Apron
 Google Play Store Not available 4.2 
 Apple App Store  Not available 4.7
 TWP Rating  3/5 4/5

Final Verdict: Blue Apron wins this showdown due to the many recipes present here, along with the great customer satisfaction levels.

Purple Carrot is perhaps one of the very few purely vegetarian meal kit services in the market today, and therefore is a definite hit among plant-lovers. The recipes in Purple Carrot cover a variety of cuisines and cooking styles to bring delicious twists and turns to veggies and greens. There are also fully-prepared meals present here for those who lack the time to cook.

Blue Apron has been a star among those who are eager to learn new cooking skills due to the emphasis this meal kit delivery service places on teaching new kitchen techniques. In addition to standard meal kits which have a range of challenging recipes, the customers can also create add-ons in the form of spice blends, cookware and even wine.

Between Purple Carrot and Blue Apron, Blue Apron takes the crown here. While Blue Apron has a large percentage of meat-oriented dishes, there are also numerous plant-based dishes for vegetarians. Blue Apron recipes can be prepared in various time spans, ranging from no time at all to almost an hour in the kitchen, which can suit users who like a challenge.


To bring you the best reviews of each and every meal delivery service, we spoke to testers and real life users, reviewed the information provided by each service on their respective websites, carried out primary research on social media platforms and checked out the user reviews of these platforms on various social media sites. We have also used the reviews presented by current users of these services on their respective Google and Apple apps.

We are currently conducting our own internal review and we will update this page with videos and pictures of our experiences. If they differ extensively from what our external reviewers said then we will update this post so you get both points of views and can decide which service provider is more suited to your needs based on the information above.

The main types of criteria which we have used in order to assess and evaluate these meal delivery services is the simplicity of the recipes, the variety of meals in the service, the inclusiveness of diets and cuisines and even the supporting material.

In addition to these, we have also highly taken into regard the sustainability and recyclability of the packaging of these services. Lastly, we have also considered the delivery services and customer services of these platforms.

Frequently asked questions: “Purple Carrot vs Blue Apron”

Does Purple Carrot offer prepared meals?

Yes, Purple Carrot offers prepared meals. The prepared meals in Purple Carrot are freshly created and arrive chilled to the customer’s location. These can be refrigerated until the customer is ready to eat. The prepared meals in Purple Carrot only need to be heated for a bit in the microwave or even a conventional oven.

Is Blue Apron good for weight loss?

Yes, Blue Apron is good for weight loss. There are many options in Blue Apron which are low in calories and low in unhealthy carbohydrates which can be great for anyone who is trying to reduce weight.

Are Blue Apron meals precooked?

Yes, Blue Apron Heat and Eat meals are precooked. Since they are already cooked, they only need to be heated in the microwave for a few minutes before consumption. Blue Apron also features meal kits which the user needs to cook from scratch by following a recipe card.

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Hi, I am Charlotte, I love cooking and in my previous life, I was a chef. I bring some of my experience to the recipes on this hub and answer your food questions.