Goodfood vs Cook it (+11 Features of each)

The following info-rich article will be comparing two meal kit delivery services with each other. Goodfood and Cook it. Both of these meal kit delivery services are highly popular in Canada. Meal kit delivery services like these have become very commonly used in recent times due to the convenience and ease they bring.

In the end, we will give you our opinions on which of these two may be the better choice based on first-hand experiences.

Goodfood vs Cook it

The table below will show you the main features which are present in Goodfood as well as those in Cook it. We have also mentioned the disadvantages and limitations which are present in these meal kit delivery services. Using the information here, you can choose the meal kit delivery service which suits your needs better.

 Feature  Goodfood Cook it
 Delivery areas  Quebec,Ontario,Manitoba,Saskatchewan,Alberta,British Columbia,Maritimes Quebec,Ontario,Maritime provinces
 Price range  $70.44 to $203.84 per week  From $82 per week
 Price per plate  $13.74 per plate $8 to $12 per plate
 Difficulty levels  Easy,Intermediate,Expert  Easy,Intermediate  
 Avg. cooking time  15 – 60 mins per meal 30 mins per meal
 Avg. calorie count  650 – 900 calories per serving 650 – 900 calories per serving
 Supporting material  Meal description,Nutritional fact,Recipe cards  Recipe cards,Nutritional facts,Meal description
 Recipes supported  Vegetarian,Low-carb,Family-friendly,Brunch, Pizza,Slow Cooker,Dinner+Lunch  Vegetarian,Spicy,BBQ,One pot meals,Gluten-free
 No. of choices  18 per week 17 per week
 Introductory deal  5 free meals in first two baskets $50 off on first two bozes
 Avg. shelf life  3 days for salad,4 days for ready to eat meals,3-5 days for meat,1-2 days for seafood   3-5 days for meat,1-2 days for seafood,4 days for ready to eat meals

Types of Plans: Goodfood vs Cook it

 Goodfood Cook it 
 Classic Basket 2 or 3 or 4 recipes per week for $38.22 min.,$4.78 per serving,Low-carb option available   2 portions plan 3 recipes or more per week,$12.84 per portion,From $77.00
 Easy Prep Basket 2 or 3 or 4 recipes per week for $41.22 min.,$5.15 per serving,Low-carb option available   3 portions plan 2 recipes or more per week,$12.84 per portion,From $77.00  
 Family Basket 2 or 3 or 4 recipes per week for $36.72 min.,$4.59 per serving  4 portions plan 2 recipes or more per week,$11.88 per portion,From $95.00 

Goodfood allows the customer to choose from many types of plans based on the needs and requirements of their household. The meal plans in Goodfood are in the form of baskets which include the classic plan for everyday eating, along with the ease prep basket for easy cooking. Low-carb options are also present in these baskets.

Cook it also offers a number of plans for the customer to pick. The meal plans in Cook allow the customer to cover the needs of themselves and their family members, and also add more meals to their plans. Cook it not only offers meal kits which require a bit of effort tin the kitchen, but also has many ready-to-eat meals which only need to be heated.

Winner: Goodfood wins the Types of Plans segment.

Types of Ingredients: Goodfood vs Cook it

  Ingredient type   Goodfood  Cook it
 Produce   Farm-fresh ingredients Local produce,Seasonal ingredients
 Meat, eggs, fish  Antibiotic-free, Hormone-free  Antibiotic-free, Hormone-free,Sustainable seafood 
 Other ingredients  Seasonings,Spices Seasonings,Spices

Both Goodfood and Cook it are pretty remarkable when it comes to the sourcing of ingredients. The ingredients in these meal kits are usually sourced from local partners and vendors who are guaranteed to use safe farming practices. However, one letdown is that none of these meal kit delivery services use organic ingredients in their meal kits.

Winner: Goodfood and Cook it win the Types of Ingredients segment.

Add-Ons: Goodfood vs Cook it

 Goodfood Cook it
 Grocery items,Snacks,Desserts  Extra meals

Goodfood allows its customers to add a number of extra items to their meal boxes in the form of add-ons. Add-on options in Goodfood include healthy and tasty snacks, along with a huge selection of delicious desserts. Grocery items are also present in Goodfood which can be added to the meal box.

Cook it, unfortunately lacks very much in the add-ons segment. The only types of add-on which is mentioned in Cook it are extra meals. In this meal kit delivery service, the customer can not only add more recipes but also extra ready-to-eat meals which only need a little heating in the microwave oven.

Winner: Goodfood wins the Add-ons segment.

Packaging of Meal kit: Goodfood vs Cook it

 Goodfood  Cook it
 Recyclable box,Ice-packs,Plastic bags,Twist cap containers Insulated bag,Reusable containers,Ice packs
 Fully recyclable  Fully recylable

The packaging of the meal kits in Goodfood is completely recyclable and this can be easily done curbside. This not only includes the meal box which is made up of mostly recycled cardboard, but even the plastic containers and bags which are BPA-free. The ice packs in Goodfood can also be recycled through the instructions given by the platform.

Cook it, also uses easily recyclable packaging for its meal kits. The great thing about using Cook it as a meal kit delivery service is that the meal bags are completely insulated to preserve the freshness of the ingredients inside. The containers can also be washed and returned to Cook it to be used again.

Winner: Cook it wins the Packaging of Meal kit segment.

Customer Support: Goodfood vs Cook it

 Feature  Goodfood Cook it
 Chat support  + –
 Email support  + +
 Phone support +  +
 Availability  All days of the week All days of the week

In case customers of Goodfood are facing issues in their service, they can easily contact the customer support executives through several ways. The best and easiest way to reach out for customer service in Goodfood is to go for the live chat support. Email support and phone support is also available here.

Cook it, also has several modes of customer support. The customer can reach out for assistance or guidance through email support and also phone support which is present on all days of the week. However, there is no live chat support in Cook it, which can be a disadvantage for many users.

Winner: Cook it wins the Customer Support segment.

Sample Meals: Goodfood vs Cook it

 Sample  Goodfood Cook it
 Sample 1  Name: Italian-Style Beef BurgersPreparation time: 25 minsNo. of servings: 2/4No. of calories: 990 per serving  Name: Cauliflower and Lentil TacosPreparation time: 35 minsNo. of calories: 443 kcalDifficulty level: Easy 
 Sample  2  Name: Minty Grilled Veggie BowlsPreparation time: 20 minsNo. of servings: 2/4No. of calories: 670 per serving  Name: Piri Piri Shrimp with herbed rice and cucumber saladPreparation time: 25 minsNo. of calories: 442 kcalDifficulty level: Easy
 Sample  3   Name: Teriyaki-Glazed Veggie NoodlesPreparation time: 15 minsNo. of servings: 2/4No. of calories: 700 per serving   Name: Pork Meatballs on Lemony LabnehPreparation time: 35 minsNo. of calories: 696 kcalDifficulty level: Easy

Goodfood offers plenty of variety when it comes to the weekly menus. The recipes in Goodfood can mostly be prepared in less than half an hour, and come with a very few steps involved. This meal kit delivery service can thus be fantastic for any level of cook. The calorie levels and other nutritional facts of the meals are also explicitly mentioned in Goodfood.

Cook it menus gather inspiration from a variety of international cuisines. As a result, the user is guaranteed to never get bored of the meals in this platform. Most of the recipes in Cook it can be prepared from 30 minutes to 40 minutes and come in an easy difficulty level. The meals are also balanced to bring taste as well as health to the user.

Winner: Goodfood wins the Sample Meals segment.

App rating: Goodfood vs Cook it

 Platform Goodfood  Cook it
 Google Play Store  Unavailable Unavailable
 Apple App Store  4.5 Unavailable
 TWP Rating  4/5 3/5

Final Verdict: Goodfood wins the battle due to the high customer satisfaction along with the plenty of choices available here.

Goodfood’s meal kit delivery service is highly popular among customers in Canada because of the high-quality ingredients involved, along with the tasty blends of recipes. The dishes in Goodfood are also found to be healthy since they are limited in calories, and contain only the necessary amounts of sodium and fat.

Cook it is another meal kit delivery service which is very popular in Canada and has been one of the main pioneers when it comes to recyclable packaging. Cook it’s recipes are also very easy to follow and take inspiration from a number of cuisines, in order to cater to the tastes and preferences of a variety of palates.

When we compare Goodfood and Cook it, the former emerges as the clear winner. Goodfood’s recipes have the right combination of taste along with nutrients that users are looking for. In addition to the recipes and meals, the customer is also free to add extra items such as snacks and groceries here. Goodfood is the winner in this clash.


To bring you the best reviews of each and every meal delivery service, we spoke to testers and real life users, reviewed the information provided by each service on their respective websites, carried out primary research on social media platforms and checked out the user reviews of these platforms on various social media sites. We have also used the reviews presented by current users of these services on their respective Google and Apple apps.

We are currently conducting our own internal review and we will update this page with videos and pictures of our experiences. If they differ extensively from what our external reviewers said then we will update this post so you get both points of views and can decide which service provider is more suited to your needs based on the information above.

The main types of criteria which we have used in order to assess and evaluate these meal delivery services is the simplicity of the recipes, the variety of meals in the service, the inclusiveness of diets and cuisines and even the supporting material.

In addition to these, we have also taken into regard the sustainability and recyclability of the packaging of these services. Lastly, we have also considered the delivery services and customer services of these platforms.

Frequently asked questions: “Goodfood vs Cook it”

How long does Goodfood last?

Goodfood ingredients last for 24 hours to 48 hours in the meal kit box after the delivery has been completed. This is because the meal kit comes insulated and filled with ice packs to preserve the internal temperature at a constant. After refrigeration of the ingredients, they last for much longer.

Does Goodfood have breakfast?

Yes, Goodfood has breakfast. The breakfast items in Goodfood are prepared keeping the nutritional balance as well as taste and flavors in mind. These items can be added add-ons to the meal box and can help anyone start their day on the right note with the right meal.

Who is Cook it owned by?

Cook it is owned and founded by Judith Fetzer Patrick Chamerland Thomas Dubrana. This meal kit delivery company is headquartered in Montreal, Canada and has been in operation since 2014.

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Hi, I am Charlotte, I love cooking and in my previous life, I was a chef. I bring some of my experience to the recipes on this hub and answer your food questions.