Freshly vs Tovala (+7 Features of each)

The current detailed article will be checking out the unique features and characteristics present in Freshly and Tovala. Freshly is a proper meal delivery service which brings fully-cooked meals to its users. On the other hand, Tovala delivers uncooked packets of food which need to be cooked in the Tovala smart oven.

In the end, we will give you our opinions on which of these two may be the better choice based on first-hand experiences.

Freshly vs Tovala

In the following table, we have listed the main advantages that you can expect to find in Freshly and Tovala. We have also depicted the delivery areas of these two platforms, along with the price ranges of the food items here. You can choose between Freshly and Tovala by checking out the table below.

 Feature  Freshly Tovala
 Delivery areas  98% of the United States aside from Alaska & Hawaii  98% of the United States aside from Alaska & Hawaii
 Price per plate  $8.49 per plate minimum $9.99 per plate,$299 Starter Kit 
 Difficulty levels  Easy Easy
 Avg. cooking time  3 minutes of heating 20 minutes or lesser
 Avg. calorie count  400-500 calories per serving 400-800 calories per serving 
 Supporting material  Nutritional information Code to scan
 Recipes supported  Gluten-free,Dairy-free,Plant-based,Carb-smart,Calorie-conscious  Vegetarian,Gluten-free,Meat,Poultry,Seafood,Calorie-smart,Carb-conscious 
 No. of choices  12 per week 15 per week
 Introductory deal  $100 off on first four orders $250 off
 Avg. shelf life  5-7 days,Longer while frozen  3-7 days in the fridge

Types of Plans: Freshly vs Tovala

 Freshly  Tovala
 4-5 meals per week $11.79 per portion + shipping  4-meal box $9.99 – $11.99 per serving,$49 Smart Oven 
 6-7 meals per week $9.99 per portion + shipping  6-meal box $9.99 – $11.99 per serving,$49 Smart Oven 
 8-9 meals per week $9.49 per portion + shipping  8-meal box $9.99 – $11.99 per serving,$49 Smart Oven 
 10-11 meals per week $9.29 per portion + shipping  10-meal box $9.99 – $11.99 per serving,$49 Smart Oven 
 12 meals per week $9.99 per portion + shipping  12-meal box $9.99 – $11.99 per serving,$49 Smart Oven 

In Freshly, the user can find various meal plans containing different numbers of fully-cooked meals. The user can simply go ahead and pick the plan which serves their needs and requirements the best. The meals in Freshly cover various categories like dairy-free, low-carb and even low-calorie.

In Tovala, the meals or meal kits come in different plans. The user can choose to purchase the Tovala smart oven along with the meal kits, or can even purchase only the meal kits and cook these in a microwave or a conventional oven. To cook the meals in the Tovala smart oven, the code from the food packet needs to be scanned by the oven which will start the cooking.

Winner: Freshly wins the Types of Plans segment.

Types of Ingredients: Freshly vs Tovala

  Ingredient type   Freshly  Tovala
 Produce   US-based vendors Farm-fresh produce,Seasonal fruits and veggies
 Meat, eggs, fish  Free from fillers, chemical additives and even preservatives  High-quality meats, seafood and chicken
 Other ingredients  Gluten-free  Seasonings,Sauces 

In Freshly, the produce and the fruits used to create the meals are sourced from local vendors and farms which are guaranteed to use only safe farming practices. The meat and the poultry used in the meals come from antibiotic-free and hormone-free sources. Freshly is one of the few meal delivery services which are certified gluten-free.

In Tovala, the sourcing of the ingredients is pretty similar in nature. The produce and the greens come from local vendors and are mostly seasonal in nature to ensure both taste and health to the user. The animal proteins in Tovala meals kits are sustainably sourced. The food packets in Tovala come with the right amount of seasonings and spices.

Winner: Freshly wins the Types of Ingredients segment.

Add-Ons: Freshly vs Tovala

 Freshly  Tovala
 Proteins,Sides  Scan-to-cook groceries,Tovala oven accessories

In Freshly, the user can find more items in the add-on menu to add to their weekly cart. In this add-on menu, the user can find items like healthy proteins in the form of chicken and beef. These are already cooked and can be grabbed to add bulk to the meals here. Along with the proteins, the user can find even healthy sides.

Tovala does not have an exact add-on menu. The user is however free to add more meal kits to their cart. Tovala also offers the option for its users to cook more than just the meal kits. Other than the Tovala meals, the user can also cook certain frozen foods, such as Eggo waffles, through the smart oven. Tovala also sells oven accessories for users to choose from.

Winner: Freshly wins the Add-ons segment.

Packaging of Meal box: Freshly vs Tovala

 Freshly  Tovala
 Meal box,Denim insulation,Non-toxic ice packs  Meal box,Meal insert,Garnish tray,Garnish cups,Sauce packs,Meal trays,Insulation,Ice packs 
 Fully recyclable  Fully recyclable

Freshly and Tovala use a similar packaging process for their meals. The meals or meal kits from both these brands come in boxes made of recycled cardboard. These boxes are insulated with denim cotton which is also easily recyclable curbside. This insulation is also eco-friendly and only uses mostly biodegradable material.

The meals and the meal kits from these brands are also shipped with ice packs to keep the internal temperatures of the boxes low. These ice packs use a non-toxic gel which can be simply disposed of in the trash or even mixed with soil to help plants grow. The plastic film of the ice packs can be recycled curbside.

Winner: Freshly and Tovala win the Packaging of Meal box segment.

Customer Support: Freshly vs Tovala

 Feature  Freshly Tovala
 Chat support  + +
 Email support  + +
 Phone support  + +
 Availability  All days of the week Monday to Friday

The customer support of Freshly and Tovala can be reached through several ways. The simplest way to get in touch with the customer support here is through the live chat feature. Apart from live chat, Freshly and Tovala’s customer support can be reached through emails and phone support as well.

While Freshly’s customer support operates on all days of the week, Tovala can be reached only from Monday to Friday. Freshly and Tovala are also pretty active and interactive on several social media platforms.

Winner: Freshly wins the Customer Support segment.

Sample Meals: Freshly vs Tovala

 Sample  Freshly Tovala
 Sample 1  Name: Steak Peppercorn with Sauteed Carrots & French Green BeansCalorie count: 500Heating time: 3 minsSpice level: Mild   Name: Garlic Pepper Chicken Thigh with Balsamic Roasted BroccoliPreparation time: 20 minsSpice level: MediumNo. of calories: 450 
 Sample  2  Name: Sausage Baked Penne with Sauteed Zucchini & SpinachCalorie count: 470Heating time: 3 minsSpice level: Mild  Name: Andouille Sausage with Mashed Potatoes and Cajun-Spiced Bacon GravyPreparation time: 17:30 minsSpice level: MediumNo. of calories: 600 
 Sample  3   Name: Protein-Packed Chicken Parm with Mozzarella & Garlicky BroccoliCalorie count: 410Heating time: 3 minsSpice level: Mild   Name: Esquites-Inspired FlatbreadPreparation time: 13 minsSpice level: MediumNo. of calories: 890 

In Freshly, the menu mostly consists of wholesome and nutritious meals which are instant crowd-pleasers. While most of the dishes in Freshly are certainly comfort meals, these are created with a healthy kick to bring the right nutrients to the user. The meals are fully cooked and only need to be heated for a few minutes in the microwave.

In Tovala, the menu contains both comfort-foods and also a few interesting items perfect for those who want to explore. The food packets from Tovala simply need to be placed in the smart oven and the code needs to be scanned. Once this is done, the smart oven will go on to cook the food. Most of the meals in Tovala can be prepared in about 15 minutes.

Winner: Freshly wins the Sample Meals segment.

App rating: Freshly vs Tovala

 Platform Freshly  Tovala
 Google Play Store 4.4 3.3 
 Apple App Store  4.8 4.8
 TWP Rating  4/5 3/5

Final Verdict: Freshly wins this battle with its pre-cooked meals and better ease of use.

Freshly is a meal delivery service. This means that the meals in Freshly are delivered in a fully-cooked manner. Therefore, the user only needs to heat the meals for a couple of minutes in the microwave or even a conventional oven. The meals from Freshly are quite different from the usual frozen dinners and contain a healthy balance of nutrition and flavor.

In Tovala, the user can find only meal kits in food packets which need to be cooked in the Tovala smart oven. The smart oven from this brand is pretty unique since it requires a code which selects a customized cooking process for that particular meal. The meal kits from Tovala do not need any prep work from the user and can be cooked with minimal effort.

While Tovala is definitely very convenient to use, the thing about this brand is that the meals need to be cooked in the smart oven. This can rack up the costs very much for the user. On the other hand, Freshly meals are already cooked and only need a few minutes of heating. Therefore, Freshly is the winner here.


To bring you the best reviews of each and every meal delivery service, we spoke to testers and real life users, reviewed the information provided by each service on their respective websites, carried out primary research on social media platforms and checked out the user reviews of these platforms on various social media sites. We have also used the reviews presented by current users of these services on their respective Google and Apple apps.

We are currently conducting our own internal review and we will update this page with videos and pictures of our experiences. If they differ extensively from what our external reviewers said then we will update this post so you get both points of views and can decide which service provider is more suited to your needs based on the information above.

The main types of criteria which we have used in order to assess and evaluate these meal delivery services is the simplicity of the recipes, the variety of meals in the service, the inclusiveness of diets and cuisines and even the supporting material.

In addition to these, we have also taken into regard the sustainability and recyclability of the packaging of these services. Lastly, we have also considered the delivery services and customer services of these platforms.

Frequently asked questions: “Freshly vs Tovala”

Can you cook Freshly meals in the oven?

Yes, you can cook or heat Freshly meals in the oven. You can also heat the Freshly meals in a microwave oven or even on the stove top by using a skillet. To heat the Freshly meals in an oven, you can transfer the contents to an oven-safe dish and place this in a preheated oven.

How long do Freshly meals stay good?

Freshly meals stay good for five days to seven days. If you want to extend the shelf lives of the meals from Freshly, you can even place the meals in a freezer which will allow the meals to stay good for up to several weeks together.

Do Tovala meals come frozen?

No, Tovala meals do not come frozen. They come fresh and need to be cooked in the Tovala smart oven after the code has been scanned. This can be very easy and convenient for the user since there is no prepping or cutting required.

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