Freshly vs HelloFresh (+11 Features of each)

In this detailed post, we will be checking out the main features which are present in Freshly and HelloFresh and comparing these two. Freshly is a prepared meal delivery service which provides fully-cooked meals for its users. On the other hand, HelloFresh is a meal kit delivery service which provides ingredients and recipes for users to cook with.

In the end, we will give you our opinions on which of these two may be the better choice based on first-hand experiences.

Freshly vs HelloFresh

The following table will show you the various features which are present in Freshly as well as those in HelloFresh. You will find the price ranges of both these meal kit delivery services and also the various types of recipes in Freshly and HelloFresh. Using the data in the table, you will be able to decide which platform works in your favor much better.

 Feature  Freshly HelloFresh
 Delivery areas  98% of the United States aside from Alaska & Hawaii  98% of the United States aside from Alaska & Hawaii,UK,France,Germany,Netherlands,Belgium,Luxembourg,Austria,Switzerland,Australia,Canada,New Zealand,Denmark,Sweden 
 Price range  $8.49 to $11.49 per week  $120 to $460 per month
 Price per plate  $8.49 per plate minimum $7.49 per plate
 Difficulty levels  Easy Easy,Intermediate,Expert 
 Avg. cooking time  3 minutes of heating 20 – 50 mins per meal
 Avg. calorie count  400-500 calories per serving 500-800 calories per serving
 Supporting material  Nutritional information Recipe cards,Nutritional facts,Meal description 
 Recipes supported  Gluten-free,Dairy-free,Plant-based,Carb-smart,Calorie-conscious  Calorie-smart,Carb-smart,Vegetarian,Pescatarian,Beef,Chicken,Beans and Legumes,Grain 
 No. of choices  12 per week 30 per week
 Introductory deal  $100 off on first four orders 60% off on first box
 Avg. shelf life  5-7 days,Longer while frozen  3-5 days for meat,1-2 days for seafood 

Types of Plans: Freshly vs HelloFresh

 Freshly  HelloFresh
 4-5 meals per week $11.79 per portion + shipping   Meat & Veggies Meal kits containing meat and veggies
 6-7 meals per week $9.99 per portion + shipping    Vegetarian Plant-based meals,Not always vegan 
 8-9 meals per week $9.49 per portion + shipping  Family Friendly Kid-approved meals 
 10-11 meals per week $9.29 per portion + shipping  Calorie-Smart meals 650 calories or less in each serving 
 12 meals per week $9.99 per portion + shipping   Quick and Easy Meals which can be cooked within 30 minutes    
  Pescatarian Meals containing seafood proteins   

When it comes to choices, Freshly offers plenty of variety for its customers. In this meal delivery service, the customer is free to choose among various sized meal boxes depending on the needs of their family and households. Furthermore, the recipes in Freshly follow different cuisines as well as different types of diets.

HelloFresh also has a number of options for its customers. The meal plans of HelloFresh include meat and veggies and also veggie recipes for those who want to only eat greens. In addition to these, there are even low-calorie options for anyone who is trying to lose a few. There are also quick-cooking meals in HelloFresh for anyone who wants to spend less time in the kitchen.

Winner: HelloFresh wins the Types of Ingredients segment.

Types of Ingredients: Freshly vs HelloFresh

  Ingredient type   Freshly  HelloFresh
 Produce   US-based vendors Farm-fresh produce 
 Meat, eggs, fish  Free from fillers, chemical additives and even preservatives  Hormone-free,Antibiotic-free 
 Other ingredients  None Seasonings, Spice blends 

The ingredients in Freshly meals come from the best family-run farms in the country. Freshly ties up local vendors in order to bring the freshest ingredients to the customer. The meat and poultry used here is USDA certified and free of any preservatives and additives. The meals come with the required seasonings and spices and the customer does not need to add anything else.

HelloFresh also brings the very best of ingredients to the customer. The produce is sourced from local partners in every country of operation. And thus, the customer is treated to the best of seasonal goodies which are safer and tastier to consume. The meal kits come with the necessary seasonings for the customer to cook with.

Winner: Freshly wins the Types of Ingredients segment.

Add-Ons: Freshly vs HelloFresh

 Freshly  HelloFresh 
 Proteins,Sides  Garlic bread,Yogurt dip,Garden salad,Cheesecake Mousse Parfait 

In Freshly, the customer gets to enjoy more than just prepared meals. The customer has the freedom to add generous helpings of protein and even healthy sides to their meal box. The proteins in Freshly include healthy chicken breasts and lean beef which the customer can use to bulk up their meals.

HelloFresh customers can also add a number of items to their meal kit boxes. The add-ons in HelloFresh include tasty garlic bread and even delicious yogurt dip which can bring wholesomeness to any meal. For those who have a sweet tooth, HelloFresh offers a selection of options including delicious cheesecake mousse parfait.

Winner: HelloFresh wins the Add-ons segment.

Packaging of Meal box: Freshly vs HelloFresh

 Freshly  HelloFresh 
 Meal box,Denim insulation,Non-toxic ice packs  Cardboard box,Kit bag,Separator,Insulator,Ice packs 
 Fully recyclable  Fully recyclable

The packaging of meal boxes in Freshly are very eco-friendly and can be recycled easily. The meal box itself is made of mostly recycled cardboard which can be recycled curbside. The meal boxes are insulated with denim cotton to preserve the freshness of the meals inside. In order to keep the temperatures low, the meal boxes are filled with ice packs.

HelloFresh also has the same approach when it comes to packaging. The meal kits here are created using recycled cardboard. The individual elements and produce are packed in BPA-free plastic containers and boxes. The ice packs in HelloFresh contain a non-toxic gel which can be simply disposed of into the trash or even mixed with the soil.

Winner: Freshly and HelloFresh win the Packaging of Meal kit segment.

Customer Support: Freshly vs HelloFresh

 Feature  Freshly HelloFresh
 Chat support  + +
 Email support  + –
 Phone support  + + 
 Availability  All days of the week All days of the week

In Freshly, the customer can contact for support or guidance through a number of ways. The best and easiest way to reach customer support in Freshly is through the live chat feature. In addition to the live chat, there is also email support in Freshly. Phone support is also available here throughout the week.

HelloFresh’s customer support can be reached through live chat and also phone support. Both of these features are available on all days of the year, except certain public holidays like Christmas Day and Labor Day. The customer support of HelloFresh has been found to be quickly reachable and responsive.

Winner: Freshly wins the Customer Support segment.

Sample Meals: Freshly vs HelloFresh

 Sample  Freshly HelloFresh
 Sample 1  Name: Steak Peppercorn with Sauteed Carrots & French Green BeansCalorie count: 500Heating time: 3 minsSpice level: Mild   Name: Hearty Steak and PotatoesPreparation time: 40 minsSpice level: MildDifficulty: Easy  
 Sample  2  Name: Sausage Baked Penne with Sauteed Zucchini & SpinachCalorie count: 470Heating time: 3 minsSpice level: Mild  Name: Winner Winner Chicken Orzo DinnerPreparation time: 30 minsSpice level: MildDifficulty: Easy 
 Sample  3   Name: Protein-Packed Chicken Parm with Mozzarella & Garlicky BroccoliCalorie count: 410Heating time: 3 minsSpice level: Mild   Name: Ginger Beef Stir-FryPreparation time: 30 minsSpice level: MediumDifficulty: Easy

The meals in Freshly come fully prepared and therefore the customer does not need to do any work in the kitchen. The recipes in the platform gather inspiration from a number of international cuisines, while also covering comfort foods. The recipes in Freshly can easily accommodate a variety of dietary and nutritional requirements.

HelloFresh’s options simply travel the world and bring a range of international dishes to the customer’s kitchen and dinner table. The recipes in HelloFresh can mostly be cooked within a few steps and range in their difficulty levels as well. There are also quick-cooking meals in HelloFresh which require an even shorter span of time.

Winner: Freshly wins the Sample Meals segment.

App rating: Freshly vs HelloFresh

 Platform Freshly  HelloFresh
 Google Play Store 4.4 3.4 
 Apple App Store  4.8 4.4
 TWP Rating  4/5 3.5/5

Final Verdict: Freshly wins this showdown due to its fully-prepared meals which bring ease and health to users.

Lots of users prefer Freshly due to its fully prepared meals. The meals in Freshly are also found to be healthy and nutritious and can easily accommodate a number of diets and specific nutritional requirements. Freshly is also pretty affordable when compared to many other meal delivery services.

HelloFresh is the largest meal kit delivery service due to its huge international placement. The recipes in HelloFresh cover not only crowd-favorites but even extravagant meals. Another reason why HelloFresh is popular is because the recipes come in several difficulty levels, and thus can please kitchen novices as well as those who are skillfully equipped.

Between Freshly and HelloFresh, Freshly wins. This is because the meals come fully prepared and therefore very busy folks are going to find this platform a lot more useful. Freshly meals also contain a home-like feel and frequent users of this meal delivery service are not going to feel like they are eating unhealthy outside food all the time.


To bring you the best reviews of each and every meal delivery service, we spoke to testers and real life users, reviewed the information provided by each service on their respective websites, carried out primary research on social media platforms and checked out the user reviews of these platforms on various social media sites. We have also used the reviews presented by current users of these services on their respective Google and Apple apps.

We are currently conducting our own internal review and we will update this page with videos and pictures of our experiences. If they differ extensively from what our external reviewers said then we will update this post so you get both points of views and can decide which service provider is more suited to your needs based on the information above.

The main types of criteria which we have used in order to assess and evaluate these meal delivery services is the simplicity of the recipes, the variety of meals in the service, the inclusiveness of diets and cuisines and even the supporting material.

In addition to these, we have also taken into regard the sustainability and recyclability of the packaging of these services. Lastly, we have also considered the delivery services and customer services of these platforms.

Frequently asked questions: “Freshly vs HelloFresh”

Is Freshly pre-cooked?

Yes, Freshly is pre-cooked. The meals in this platform are fully prepared and therefore, the customer only needs to heat them up for a few minutes. The meals can be heated in a microwave oven or even in a conventional oven as an alternative. The heating instructions are mentioned on the meal boxes for the customer to use.

Is Freshly high in sodium?

No, Freshly is not high in sodium. In each meal, Freshly provides about 700 mg of sodium which is much less than what FDA recommends. Therefore, this meal delivery service can be great for anyone who is trying to reduce their sodium intake for health reasons.

Can you see HelloFresh meals before buying?

Yes, you can see HelloFresh meals before buying. While the options are not too many, there are enough choices every week to cater to each type of palate and preference. You can choose the recipes that you want and then add them to your cart. You can also use the filters to find recipes of your dietary preference.

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Hi, I am Charlotte, I love cooking and in my previous life, I was a chef. I bring some of my experience to the recipes on this hub and answer your food questions.