Freshly vs Healthy Choice (+9 Interesting features)

The following detailed post will be checking out the different features which you can expect from Freshly and Healthy Choice. Both of these platforms are meal brands which offer fully cooked meals for users to choose from. While Freshly is a meal delivery service, Healthy Choice meals can be picked up or ordered from grocery stores and supermarkets.

In the end, we will give you our opinions on which of these two may be the better choice based on first-hand experiences.

Freshly vs Healthy Choice

The table below will be showing you the different characteristics and advantages which you can expect from Freshly and Healthy Choice. We have also mentioned the price ranges of the food items from these brands, along with the delivery areas of the two platforms. You can choose between Freshly and Healthy Choice through the table below.

 Feature  Freshly Healthy Choice
 Delivery areas  98% of the United States aside from Alaska & Hawaii  All locations accessible by e-grocers and supermarkets 
 Price per plate  $8.49 per plate minimum $3.28 per plate minimum
 Difficulty levels  Easy Easy
 Avg. cooking time  3 minutes of heating No cooking required 
 Avg. calorie count  400-500 calories per serving 290-460 calories per serving
 Supporting material  Nutritional information Meal description,Nutritional facts 
 Recipes supported  Gluten-free,Dairy-free,Plant-based,Carb-smart,Calorie-conscious  Pizza,Food bowls,Soups 
 No. of choices  12 per week Varies as per availability
 Introductory deal  $100 off on first four orders Depends on vendor
 Avg. shelf life  5-7 days,Longer while frozen  1 year in freezer 

Types of Plans: Freshly vs Healthy Choice

 Freshly  Healthy Choice
 4-5 meals per week $11.79 per portion + shipping   None
 6-7 meals per week $9.99 per portion + shipping     
 8-9 meals per week $9.49 per portion + shipping   
 10-11 meals per week $9.29 per portion + shipping   
 12 meals per week $9.99 per portion + shipping  

In Freshly, the user can choose from a variety of meal plans based on the number of items they need in the week. The user is also free to add more meals to their cart if they wish to do so. The meals in Freshly cover mostly balanced meals, perfect for everyday-eating. There are also diet-specific items like gluten-free, low-carb and even plant-based options.

Healthy Choice does not offer any such plans. The user simply needs to add the items they want to their cart or pick up the meals they want from the physical store. The meals in Healthy Choice are mostly low in calories but are definitely rich in nutrients. The user can choose from soups, bowls and even pizzas in Healthy Choice.

Winner: Freshly wins the Types of Meals segment.

Types of Ingredients: Freshly vs Healthy Choice

  Ingredient type   Freshly  Healthy Choice
 Produce   US-based vendors Farm-fresh ingredients
 Meat, eggs, fish  Free from fillers, chemical additives and even preservatives  No info
 Other ingredients  Seasonings,Spices  None 

In Freshly meals, the produce and the veggies used are all farm-fresh and sourced from local vendors and partners who are guaranteed to use only safe farming practices. The meat and the poultry used in the meals come from grass-fed animals and hormone-free birds. The meals are already pre-seasoned and only need to be heated.

Healthy Choice states that all its meals can definitely be categorized as ‘healthy’ according to FDA standards. It also mentions that the ingredients are sourced from local farms which use only sustainable farming practices. However, not much information is provided about the sourcing part and this can be a disadvantage for those who want to know where their food is coming from.

Winner: Freshly wins the Types of Ingredients segment.

Add-Ons: Freshly vs Healthy Choice

 Freshly  Healthy Choice
 Proteins,Sides  All items

Along with fully cooked meals in Freshly, the user can choose from a number of add-ons in the add-on menu. In this add-on menu, the user can find items like protein packs in the form of chicken breasts and even lean beef. There are also numerous healthy sides for the user to choose from here.

Healthy Choice meals are sold in supermarkets and even on-demand grocery delivery services. Therefore, there are no add-ons available here. The user can however, shop from the store as usual and add all types of items they want from there.

Winner: Freshly wins the Add-ons segment.

Packaging of Meal box: Freshly vs Healthy Choice

 Freshly  Healthy Choice
 Meal box,Denim insulation,Non-toxic ice packs  Plant-based fiber 
 Fully recyclable  Fully recyclable 

In Freshly, the meals are packed in boxes which are mostly made of recycled cardboard. These boxes can be simply broken down or flattened and placed in a curbside recycling bin. The meal boxes are insulated with denim cotton to keep the internal temperatures of the boxes low. The meals also come with ice packs which contain a non-toxic gel.

In Healthy Choice, the packaging has been kept very simple since these meals are often sold through third-party vendors. The meals in Healthy Choice are mostly packed into bowls which are not made of plastic, but plant-based fiber. This method has been adopted as of 2017 and is one of the reasons why many users prefer this brand of frozen meals.

Winner: Healthy Choice wins the Packaging of Meal box segment.

Customer Support: Freshly vs Healthy Choice

 Feature  Freshly Healthy Choice
 Chat support  + –
 Email support  + –
 Phone support  + +
 Availability  All days of the week All days of the week

In Freshly, the customer support can be contacted through a number of ways. The best and easiest way to get in touch with the customer support of Freshly is through the live chat feature. Another way to go is to use the email support as well as phone support of Freshly, which operates on all days of the week.

The customer support of Healthy Choice can be contacted through mainly toll-free phone numbers. There is a separate toll-free phone number for users from the United States and another one for those from Canada. However, there is no chat or email support here. However, this is quite understandable since the meals are sold mainly through third-party vendors.

Winner: Freshly wins the Customer Support segment.

Sample Meals: Freshly vs Healthy Choice

 Sample  Freshly Healthy Choice
 Sample 1  Name: Steak Peppercorn with Sauteed Carrots & French Green BeansCalorie count: 500Heating time: 3 minsSpice level: Mild   Name: Max, Lemon Herb ChickenHeating time: 4 minsCalorie count: 460 caloriesAmt. of protein: 33g 
 Sample  2  Name: Sausage Baked Penne with Sauteed Zucchini & SpinachCalorie count: 470Heating time: 3 minsSpice level: Mild  Name: Turkey Pepperoni Flatbread PizzaHeating time: 4 minsCalorie count: 350  caloriesAmt. of protein: 18g
 Sample  3   Name: Protein-Packed Chicken Parm with Mozzarella & Garlicky BroccoliCalorie count: 410Heating time: 3 minsSpice level: Mild   Name: Mexican-Style Street CornHeating time: 4 minsCalorie count: 240 caloriesAmt. of protein: 28g 

In Freshly, the user can find a great deal of variety. The meals in Freshly come from various cuisines and can easily become a favorite for any type of household. All sorts of ingredients are proteins that are used in Freshly, including plant-based ones. The meals come in a chilled manner and only need a little heating in the microwave.

When it comes to the options in Healthy Choice, the customer is bound to find more than just a few. In Healthy Choice, the user can find options like pizzas, food bowls and even soups. While most of the meals are made with chicken, beef and turkey, plant-based proteins are hard to find on the menu here.

Winner: Freshly wins the Sample Meals segment.

App rating: Freshly vs Healthy Choice

 Platform Freshly  Healthy Choice
 Google Play Store 4.4 Unavailable 
 Apple App Store  4.8 Unavailable
 TWP Rating  4/5 3.5/5

Final Verdict: The winner of this showdown is Freshly with its large menu and abundance of healthy ingredients.

The main reason for Freshly’s very high customer satisfaction levels is that the menu offers almost all types of foods perfect for a healthy household. The meals in Freshly are made from high-quality ingredients and cover both local as well as international cuisines. Since the meals are delivered in a chilled and not frozen manner, there is even more appreciation here.

Healthy Choice meals are definitely among the top contenders when it comes to frozen meals which are actually healthy. The ‘healthy’ in Healthy Choice meals are not just namesake but actually FDA-approved. The meals are mostly low in calories and can be picked up from any store or ordered from an on-demand grocery delivery app.

While everything about Healthy Choice seems aye-okay, the menu is still quite limited when compared to Freshly. There are hardly any plant-based meals in Healthy Choice which can make vegetarians stay away from this brand. On the other hand, Freshly is known for its large variety of options, making it our winner here.


To bring you the best reviews of each and every meal delivery service, we spoke to testers and real life users, reviewed the information provided by each service on their respective websites, carried out primary research on social media platforms and checked out the user reviews of these platforms on various social media sites. We have also used the reviews presented by current users of these services on their respective Google and Apple apps.

We are currently conducting our own internal review and we will update this page with videos and pictures of our experiences. If they differ extensively from what our external reviewers said then we will update this post so you get both points of views and can decide which service provider is more suited to your needs based on the information above.

The main types of criteria which we have used in order to assess and evaluate these meal delivery services is the simplicity of the recipes, the variety of meals in the service, the inclusiveness of diets and cuisines and even the supporting material.

In addition to these, we have also taken into regard the sustainability and recyclability of the packaging of these services. Lastly, we have also considered the delivery services and customer services of these platforms.

Frequently asked questions: “Freshly vs Healthy Choice”

Can you cook Freshly meals in the oven?

Yes, you can heat Freshly meals in the oven. However, the tray in which the Freshly meals come cannot be used for this. The contents of the meal tray need to be transferred to an oven-safe dish and then placed in a preheated oven. When compared to a microwave oven, a conventional oven may take up more time.

Is Freshly high in fat?

No, Freshly is not high in fat. The meals in Freshly are carefully curated by dietitians and nutritionists to bring the right balance of flavors and nutrients. For those who want to reduce weight, Freshly also offers meals which are low in calories.

Are Healthy Choice meals pre-cooked?

Yes, Healthy Choice meals are precooked. After cooking, the Healthy Choice meals are frozen immediately to preserve the freshness and the nutrients. Since they are already cooked, the meals from Healthy Choice only need a little heating in the microwave, or the conventional oven or even the stovetop.

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Hi, I am Charlotte, I love cooking and in my previous life, I was a chef. I bring some of my experience to the recipes on this hub and answer your food questions.