Does Blue Apron have a loyalty program? (+3 Blue Apron tips)

In this article, we will be discussing if Blue Apron has a loyalty program. We will also be explaining the essential features that every meal-kit delivery service needs to have. In addition to this, we will be checking out some tips that you can use when your next Blue Apron meal kit arrives.

Does Blue Apron have a loyalty program?

Yes, Blue Apron has a loyalty program. Through this loyalty program, customers of Blue Apron can earn free boxes of meal kits. The customer simply has to refer a family or friend to Blue Apron, after which they will receive free boxes while the new user of Blue Apron is also entitled to a free box.

Blue Apron also has another loyalty program that is aimed at fighting global warming. This is called the Blue Apron Aspiration Zero card. The customers who have this card will be making their meal kits more carbon neutral as with every meal kit purchased, a tree is planted by the team at Aspiration.

Essential features of meal-kit delivery services

Not every meal-kit delivery service that has been launched has miraculously become a success overnight. In order for the meal kit delivery service to be successful, it needs to have a few essential features. These features have been explained in the section as follows.

The meal kit delivery service should bring the right ingredients

The most important thing about the meal-kit delivery service is that it needs to bring the best quality of ingredients for the customer. The quality of the ingredients in the meal-kit service should be far higher than what the customer can get at any old supermarket. More customers also prefer non-GMO and organic ingredients for their meal-kits.

It needs to offer various plans to choose from

There also need to be various plans for the customer to choose from in the meal-kit delivery service. This means vegetarian options, options which have meat and even options which have seafood. In addition to this, the customer should also be able to choose from various sizes of meal kits depending on the needs of their household.

The packaging should be sturdy

The packaging that the ingredients of the meal kits come in should be very sturdy and very reliable. Firstly, this is to prevent damage to the goods during transportation. Secondly, it is also to preserve the freshness of the ingredients, even if the customer is not refrigerating it immediately. Special care should be taken to pack meats and seafood that can get easily spoiled.

The service should have a delivery system in place

The meal-kit delivery service also needs to have a delivery system in place. To make the distribution easier, most meal-kit services have different distribution centers in various cities. The meal-kits can be shipped to the customer through the use of a courier service like FedEx, or even independently contracted delivery drivers.

The recipes should be easy to follow

The recipes in the meal-kit delivery service also need to be pretty easy to follow. If the recipe is too complicated, the customer will be discouraged from using the service. Some meal-kit services like Blue Apron also place emphasis to teach the customer new cooking techniques in certain plans, which is also a great idea.

There needs to be a loyalty program

The meal-kit service needs to come with a loyalty program to encourage customers to keep using it and to also gather more customers. The existing customer of the service should be able to get certain benefits, such as free meal kits, if they refer another person to this service. Some meal-kit services reward both the referrer and the referee.

The service needs to be sustainable

Another thing that the meal-kit delivery service needs to have is sustainable practices. This is not anymore optional but necessary for each and every delivery company and is one of the factors that customers would appreciate about the company. Sustainable practices including using recyclable material for packaging and even using local suppliers for produce.

There needs to be pre-prepared meals

In addition to meal-kits that need to be prepared from scratch, the customer also needs to be able to find pre-prepared meals in the meal-kit delivery service. These also need to be healthy and nutritious, just like the other meal-kits. These can be fully prepared and frozen or even half-cooked meals that only need sometime in the oven.

Tips for Blue Apron meal kits

If you are cooking with Blue Apron meal kits, you can use the following tips:

  • Make sure that you are refrigerating your meal kit as soon as it arrives. If you are not at home, make sure there is a safe and shaded place for the delivery person to leave the meal kit in.
  • If you are trying to eat healthier, you can double the greens and veggies in the meal from your own stock. If you do not want the additional ingredients to change the taste of the meal, just use them as a side salad.
  • Blue Apron allows you to easily swap your ingredients. If you find a recipe that you like but want healthier ingredients, just swap them for something with more fiber and less starch.

Other FAQs about Blue Apron that you may be interested in.

Does Blue Apron make a profit?

Does Blue Apron have veterans discount?

Does Blue Apron have the potential to disrupt the US food industry?

Conclusion

In this article, we have discussed if Blue Apron has a loyalty program. We have also explained the essential features that every meal-kit delivery service needs to have. In addition to this, we have checked out some tips that you can use when your next Blue Apron meal kit arrives.

If you like this article, please post your comments and questions below.

Citations

https://en.wikipedia.org/wiki/Blue_Apron

https://pitchbook.com/profiles/company/55279-54

https://www.crunchbase.com/organization/blue-apron

https://www.cleverism.com/company/blue-apron/

https://www.bloomberg.com/profile/company/0717287D:US

https://craft.co/blue-apron

https://www.businessinsider.com/blue-apron-founder-story-sai-100-2015-10

https://www.packagedfacts.com/Content/Featured-Markets/Meal-Kit-Delivery-Services

https://blog.locus.sh/streamline-your-meal-kit-delivery-services/

https://theappsolutions.com/blog/how-to/start-meal-kit-food-delivery/

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